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Event organisers for the SunSmart Busselton Jetty Swim 2022 are proud to announce our Ambassador, Felicity Sheedy-Ryan, Professional triathlete and World Champion in Duathlon.  We are thrilled that Felicity is lending her support to the SunSmart Busselton Jetty Swim in 2022.


ambassador felicity sheedy-ryan



Felicity Sheedy-Ryan is Professional triathlete representing Australia at the highest level.

She is a 2 x World Champion in Duathlon 2012,2017 and also a Bronze medallist in the event in 2010.

In 2015 she won her first Triathlon World Cup event in Hungary and has had multiple podium finishes internationally before and since then, at other World Cup events, and International Half Ironman races also.

She has represented Australia multiple times in Triathlon at World Championships at all distances, including Sprint, Olympic Distance, Relay, Duathlon and Half Ironman.

As well as mixing it up racing overseas for a French team in the French Grand Prix League and qualifying for the new hotly contested Super League Triathlon Finals.

Closer to home, Felicity has gained numerous Elite National and State triathlon and running titles across a variety of distances 
and is a 2 x Noosa Triathlon runner up.

Australia's Largest triathlon - and her biggest success in WA triathlon - is holding the record for winning  the Busselton Half Ironman 4 times and one 2nd place, making her the most successful female triathlete at Busselton.

Currently Felicity is Western Australia's Female Triathlete of the year.  She also feels quite connected to the area having spent large amounts of time training in the south west region with family living in nearby Margaret River as well as her success and love that racing in Busselton has given her.

''My love of this area and our beautiful beaches, combined with the fact Busselton has played such an important part in my career being one of my favourite races and venues, means Busselton really holds a special place in my heart.''

Race Stats

  • 2 x world Duathlon Championships - 2012, 2017
  • 1 x Bronze medallist World Duathlon Championships - 2010
  • World Cup winner - Tiszaujauvaros Hungary - 2015
  • Bronze World Cup - 2009
  • 4 x Busselton Half Ironman Winner / 1 x 2nd - Record for most wins at Busselton
  • 2  x Noosa Triathlon Runner-up
  • Current WA Female Triathlete of the Year
  • 15 x ITU World Triathlon podiums
  • 9 x International Half Ironman podiums
  • Multiple National and State titles


It's been an honour in previous years to have the support and involvement of these exceptional people as our Event Ambassadors.


ambassador luke toki



Luke Toki is a contestant from Australian Survivor (2017) and Australian Survivor: Champions v Contenders (2019). https://www.youtube.com/watch?v=A1r44t5otZA

In 2017, he was known for his humorous confessionals and witty personality, as well as his close bond with eventual winner Jericho Malabonga.  Luke quickly emerged in the game as a power player, and his refusal to be a backseat driver worked to his advantage. His numerous allies allowed him to travel deep into the merge, before being blindsided for his overall control over the game.

ambassador craig challen



Joint winner of Australian of the Year 2019
West Australian of the Year 2019
Star of Courage (SC) 2018
Order of Australia (OAM) 2018
Companion of the Order of Direkgunabhorn 2018
Oztek 2009 Diver of the Year for services to Caving


Cave-Diver and Rescuer

In July 2018, respected cave diver and retired vet Craig Challen was about to go on a caving holiday in the Nullarbor Plains, when he was called to help on a rescue mission in Thailand. Craig was part of the international team that successfully rescued 12 boys and their coach from a flooded cave in Chiang Rai, Thailand.

ambassador tamara bruce



10 Solo Swim crossings, 1 duo crossing, 2 team crossing of Rottnest Channel Swim
Female record holder of Rottnest Channel Swim
Overall winner of 1992 Rottnest Channel Swim at age 14
Numerous WA Pool State Records over 33 years
Inducted into International Marathon Swimming Hall of Fame in 2017
Coach for Open Water Swimmers, Master Swimmers, Triathletes & Junior Swimmers

Ambassador Profile

Q. Why did you decide to sign on as an ambassador of the Busselton Jetty Swim?

A. This is such iconic swim, I love the unique setting and the many different ages and abilities that the swim can incorporate.

ambassador dylan coop



Member of Superfins WA and Special Olympics WA
Has swum Busselton Jetty Swim 10 times
Represented Australia at the Special Olympics World Games in 2011 in Athens in Softball
Represented Australia at the Special Olympics Word Summer Games in 2015 in Los Angeles in Open Water Swimming
Represented Western Australia at the Special Olympics National Game in 2018 in Open Water Swimming
Sits on the Special Olympics WA State Sporting Working Group

Ambassador Profile

Q. Why did you decide to sign on as an ambassador of the Busselton Jetty Swim?

A. I really enjoy doing the Busselton Jetty Swim. I enjoy all the fun weekend activities offered. I always like meeting lots of swimmers and forming friendships with them over several years. I also want to encourage people with disabilities to join the swim and to meet new people as well.

madonna blyth

2017 / 2018

Madonna Blyth

Hockeyroos #12
(342 Caps, 70 Goals)

Ambassador Profile

Q. Why did you decide to sign on as an ambassador of the Busselton Jetty Swim again?

A.  After being involved last year as an ambassador for the BJS I am really excited to again be a part of the action. The conditions last year brought out the best in the swimmers, highlighting their determination and perseverance despite terrible conditions to swim in. To see so many members of the community, both young and old, complete something so difficult in such a supportive environment is a major drawcard for me. 

ambassador Priya Cooper

2017 / 2018

Priya Cooper O.A.M. BsC

1999 Young Australian of the Year for Sporting Achievement
Sports Australia Hall of Fame
World Champion Paralympic Swimmer
Motivational Speaker

Ambassador Profile

Q.  Why did you decide to sign on as an ambassador of the Busselton Jetty Swim again?

A.  It was such a great weekend, full of activities and people participating in a wonderful event. I think it is important to promote events such as this that get a for the WA community to be part of.  It is a very inclusive event for all abilities.